Grateful Dead has unveiled a new logo celebrating their upcoming 60th anniversary, which is happening in 2025.
The logo, designed by pro freeskier and artist Chris Benchetler, features the signature Dead skull with the number 60 in the brain area, along with sun rays, roses and the tag line “60 Years So Far.”
“The inspirational significance that I found for this piece represents the band’s impactful 60 year journey,” Benchetler shares. “The band’s music and live concerts represent many decades of sunshine filled positive light and energy, that the music has given to so many people.”
In a video that debuted alongside the reveal, Benchetler says it was "humbling and an honor" to create the logo "and become a small part of Grateful Dead history."
He explains that the roses in the logo “symbolize our deep love of the Dead,” and says he added a patina to the color to age it in order to represent “the 60 years of this unbelievable musical journey.”
“This logo is meant to pull from GD lore, yet be a contemporary interpretation for where we are now,” he says. “I purposefully listened to a wide array of the Dead from early - to middle - to later years to help inspire what I was working on.”
He adds, “As an artist I went on my own musical journey while I was creating this piece."
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